Furry Friends – Legends, Myths, and Stories

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In every culture different animals have different personalities attached to them. 
In many cultures, the fox appears in folklore as a symbol of a sneaky and trickery, or as a familiar animal possessed of magic powers.
The fox, while weaker, in the end outsmarts both the evil and voracious wolf and the strong but not-so-cunning bear. It symbolizes the victory of intelligence over both unkindness and brute strength.
The attitude towards foxes in different folklores / cultures is ambivalent. While in Asia it seems to be not very positive, we were surprised to find that The Moche people of ancient Peru  believed the fox to be a warrior that would use his mind to fight. We kind of like it.
The bear symbolizes strength, courage, and introspection in animal folklore; whether it is presented as essentially bad or good, it always has something to teach us.
 
You can buy these beautiful Fox Tails blankets in orange and grey color here
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Designer’s process: Furry Friends collection

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This is how Rugiada reflects on the design process:

There is a fine balance between the hand drawn lines and more round and cute shapes of the foxes. The fox is a very clever animal, and it’s easy to modulate it in different poses and keep the images dynamic and moving. It suited just perfect for an allover pattern.

The bear is more static animal for me. Big, rough and a little clumsy animal that needs more  place on a pattern. I tried to have this clumsy bear elegant as a circus bear!And the Greenland gang (brilliant name!) is a big bear family from Greenland! It was really the idea to have a bear family, with different characters. The handdrawn element are also important here.

Inspiration behind Furry Friends collection

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Designed for free-spirited and curious children, our Furry Friends collection is inspired by folklore, animal stories and characters. A friendship between a child and his animal or toy. Greenland, big family, being together strong out in the wild. Clumsy but cute bear, Circus and good memories of old times.

You can buy these beautiful Greenland Gang blankets in black, navy/sand and red color combination here

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